The company manufactures between 60-70 million metres of food packaging every month from its flexo-print business as well and its expanding digital business.
It works with companies including Quorn, 2 Sisters Food Group and Florette and retailers such as Tesco, Asda and Waitrose.
Ultimate Packaging installed an HP Indigo 6600 digital press three years ago to prepare for the wider HP Indigo 20000.
A 30-inch wide roll-to-roll printer, the machine helps the company to digitally produce flexible packaging jobs on-demand with no make-ready and minimum waste.
It enables them to meet growing requirements for shorter run lengths and lead time and higher print quality while using customized, personalized variable data printing.
Digital print recognition
Chris Tonge, sales and marketing director at Ultimate Packaging, said global brands are starting to recognise that digital print allows them to connect with their customers in different ways.
“Going digital has allowed us to engage with global brands on personalisation and customisation projects on flexible packaging, opening up both existing and new markets, and giving us a unique position in the UK, Europe and beyond," he said.
“The HP Indigo 20000 means we can talk to brand owners about strategic marketing campaigns rather than continually discussing price and production.”
HP Indigo 20000 can handle substrates from 12-100 microns, allowing Ultimate Packaging to digitally print a range of food-approved packaging.
The firm has 300 employees, an annual that has passed £40m and capability for the design and production of flexible packaging.
It added that 70% of its flexible packaging is delivered into the fresh produce and chilled food sectors.