The can, which is made at Ardagh’s metal facility in Moëlan, France, has proved so successful it is being launched with two new designs in the US.
Patrick Savouré, commercial director, Seafood, Ardagh Group’s metal division, said King Oscar is breaking new ground as the first rectangular can to feature Easy Peel in the Norwegian market.
“King Oscar made the decision to add the Easy Peel packaging to its branded portfolio as a way to establish a new standard on the markets they deliver their products to,” he said.
Easy Peel comprises a metal ring on which an aluminum foil is heat sealed. It is also 50% lighter than a standard end.