Alufoil relaunches global website with a video in 10 languages

By Jenny Eagle

- Last updated on GMT

Alufoil relaunches global website

Related tags Aluminium foil Sustainability South korea European aluminium foil association

Alufoil (the European Aluminium Foil Association) has relaunched its global website in 10 languages ahead of ALUMINIUM 2014, from October 7-9, at Messe Dusseldorf, Germany.

The site includes more content with examples of activities to support the Global Aluminium Foil Roller Initiative (GALFRI) programme, a multi-language version of the sustainability animation ‘More is Less’ and a full list of those companies backing the initiative.

The objective of GLAFRI is to build ‘one voice’ on foil sustainability issues around the world and it welcome more foil producers to join the scheme.

Stefan Glimm, global co-ordinator, GLAFRI and executive director Alufoil, said it already had support from 35 foil rollers and five global key suppliers.

The industry has seen many positive developments recently, such as the acceptance by UNEP* and SETAC** of EAFA Life Cycle Analyses and the contribution aluminium foil, container and closure applications make to saving food and avoiding food losses​,” he said.

Why should we not share and communicate these results globally, helping to support growth worldwide for the benefit of all foil manufacturers​?

We are honoured foil rollers from Brazil, US, China, India, Japan, and South Korea as well as the Gulf region, Middle East, Africa, Russia and Europe, have placed their trust in us to roll out ‘one voice’ sustainability and promotion messages to everyone. We would be delighted if more foil rollers wish to sign up​.”

A video on Alufoil’s role in reducing the environmental impact of food and drink products is now available in 10 languages, including Chinese, Japanese and Portuguese.

UNEP – United nations Environmental Programme

SETAC –  Society of Environmental Toxicology and Chemistry – the global association of life cycle scientists

Related topics Processing & Packaging

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