A Garden Cut task force reviewed current market trends, the competition and many designs before settling on its chosen identification and a “To Go Snack” line of products was released during the launch this month.
“We moved away from our previous green branding coloration because it could not be seen against green produce. The new purple and yellow brand colors make it easier to identify Garden Cut at the store level,” said Antonia Mascari, marketing manager, Indianapolis Fruit Company.
Mike Mascari, owner, Indianapolis Fruit Company, said the company was responding to the growing business segment of fresh-cut, more convenient products.
“By updating our brand labeling and packaging, we have made Garden Cut product easier to locate in a store’s produce department and in more convenient portion sizes for consumer use.”