‘Pledge, Play & Recycle’ Coca-Cola and Tesco launch joint recycling campaign

By Simone Hellyer contact

- Last updated on GMT

Coca-Cola, Tesco, Recycling

Related tags: Recycling

Coca-Cola Enterprises (CCE) and Tesco have joined forces in an attempt to boost recycling rates in Great Britain.

In September, 2014, British retail giant Tesco launched a website for the Recycling is the Answer campaign.

The website has a themed game where people sort a variety of packaging into the correct recycling bin.

The aim of the campaign is to encourage recycling at home whilst educating people about which items of food packaging can and cannot be recycled.

All participants receive 25 Clubcard points or a 50p Coca-Cola coupon for pledging to recycle more.

David Beardmore, category buying manager, Tesco said: “We want to do all we can to reduce our own carbon footprint and help customers find simple ways to recycle more at home​.”

After playing, customers receive a follow-up email and an invite to take part in weekly prize draws to win 3,000 Clubcard points.

Nick Brown, associate director of recycling, CCE said: “The campaign is the result of our shared dedication with Tesco to reduce our carbon footprint and help customers do the same in their homes. Past initiatives have demonstrated the power of pledging combined with awareness raising, and we hope Recycling is the Answer will have a similar impact​.”   

This is the second collaboration between CCE and Tesco, last year they launched a campaign called ‘Together We’re Making Recycling Count’.

The campaign achieved 37,000 recycling pledges and over two thirds of participants who rarely or never recycled said they now ‘always’ or ‘mostly’ recycle.    

Related topics: Processing & Packaging

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