Stand-up pouches give teas star quality

By Jenni Spinner contact

- Last updated on GMT

Pooki's Mahi revamped its pouch packaging, in time for a launch at the Emmys.
Pooki's Mahi revamped its pouch packaging, in time for a launch at the Emmys.

Related tags: Startup company

Pooki’s Mahi revamped its line of premium teas, sweeteners and snacks with flexible packaging by, just in time for a red-carpet appearance at the Emmys.

The California company offers teas, snacks, and sweeteners geared toward consumers with premium tastes. However, when the products launched two years ago, the Pooki’s Mahi packaging didn’t quite match the glitz of the product inside.

Packaging upgrade

Les Magsalay-Zeller, founder and CEO of Pooki’s Mahi, told FoodProductionDaily the company quickly started casting better packaging options.

We started our search for a packaging partner in 2012 soon after launching a pilot for one of our product lines​,” she said. “Fellow C-Level executives in my high-tech network referred Standup to me in late 2012.​”

By then, the company had narrowed down its list of potential packaging from a long roster to five. However, was the only packaging producer out of the group that fit the bill.

None of them passed our minimum requirements (flexibility to work with high tech startups, product quality, schedule and cost)​,” Magsalay-Zellner said. “The quality of the standup pouch material is much higher than other vendors I’ve reviewed​.”

Standing strong

The strength of the multi-layer film bags (FDA-approved and composed of sustainable materials) was among the selling points. When testing to ensure the pouches would remain intact during transportation, Pooki’s Mahi found the K Style Bottom Gusset pouch would not tip holding 3 pounds of brown sugar, nor would it burst in drop tests.

Magsalay-Zeller also said the Pooki’s Mahi design team benefited from the packaging company’s close collaboration, and ability to meet a tight, important schedule.

The team ensured the packaging would arrive in time for the 65th Emmy's Red Carpet Gift Suites​,” she said. “More impressive is the deep knowledge of which packaging type would work best, the marketing, and overall understanding of what’s required to launch new products into the market​.”

The revamped pouches debuted at the Emmys; product lines include teas, macadamia nuts, and natural sweeteners.

Related topics: Processing & Packaging

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