Lyle’s Golden Syrup unveils Breakfast Bottle

By Jenny Eagle

- Last updated on GMT

Lyle's breakfast syrup.
Lyle's breakfast syrup.

Related tags Management Economics terminology Golden syrup

Lyle’s Golden Syrup has launched a Breakfast Bottle with a flip cap and non-drip valve.

Elpida Gailani, senior brand manager, Lyle’s Golden Syrup, told the company wants to target the breakfast market, specifically people who eat porridge to use the product as a topping.

Lyle’s Golden Syrup breakfast bottle is an addition to the existing range​,” she said.

Gailani claims the company is the third most popular sweetening choice for porridge, 'proving there is consumer demand for a bespoke breakfast bottle​'.

The company plans to launch a Golden Syrup limited edition Pancake bottle this month.

Related topics Processing & packaging

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