Dispatches from Pack Expo

Avery Dennison to test pilot liner less labels in US

By Jenny EAGLE

- Last updated on GMT

Annette Slusser, Avery Dennison
Annette Slusser, Avery Dennison

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Avery Dennison showcased its Elastic Staple System and LPA 81X powered by LightSmart technology at Pack Expo.

The backing paper-free material for Print & Apply labels in secondary packaging, such as cartons, trays and pallets is currently sold in Europe with plans to extend it into the US with the first test pilots being rolled out in the coming months.

Speaking to FoodProductionDaily, Annette Slusser, global marketing communications manager, Avery Dennison, said the trend right now is for liner less paper and more eco friendly products that provide improved efficiency and accuracy.

Customer feedback

We launched the LPA 81 in Europe and we took it long to Pack Expo to preview it to customers and gage interest​,” she said.

We want to start some pilots in the US then launch the product here.

It’s a liner less material so there is no backing paper on it and its not tacky when you touch it. The adhesive is dry and is heated when it goes through the machine.


The advantage is because there is no liner the labels aren’t perforated to a certain size. Normally on a production line if you need a 4x2 label and a 2x2 label you would have to run two different production lines and that downtime, changing label stock and the expense of having to run two lines is improved by this product because it is cut to whatever length you need​.

You fit more on the roll because there is no liner.​”

Talking about the Elastic Staple, Slusser said the product is eco-friendly as it replaces the need for clamshells and blister packaging, because it uses an elastic staple to secure products to a backing card, removing all excess ties.

Environmental impact

Everyone is looking for improvements and efficiency but from a brand owner perspective everyone wants to be environmentally friendly and be a good steward in the business world​,” she added.

She said the company is currently looking at more ways to reduce overall carbon footprint for its customers and will continue to add further advantages to its technology to use less materials. 

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1 comment

NA usage

Posted by Barry Campbell,

I am interested in what the current market usage is for linerless.

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