Betty Crocker and Hershey launch baking mixes

- Last updated on GMT

Betty Crocker says the new flavor combinations should prove exciting for consumers
Betty Crocker says the new flavor combinations should prove exciting for consumers

Related tags: Sugar, Peanut butter, Cooking

Betty Crocker has teamed up with confectionery major Hershey to launch a range of cookie and cupcake mixes.

General Mills-owned Betty Crocker will use Hershey’s iconic flavor along with its Reese’s and Almond Joy flavors in the new range ‘A Sweet for Every Style’.

The range includes three cookie mixes, three cupcake mixes and six frostings. The cookie and cupcake mixes will include regular Hershey’s flavor, Reese’s Peanut Butter & Chocolate and Hershey’s Cookies’n’creme and its s’mores.

The 16-ounce frosting tubs will include flavors like chocolate caramel, and Almond Joy.

This ‘mix and match’ range should appeal to families looking for creative, engaging activities to do, Betty Crocker’s associate marketing manager Jared Pippin said.

Related news

Show more

Related products

show more

A Baker’s Hero: Vital Wheat Gluten

A Baker’s Hero: Vital Wheat Gluten

Cargill | 25-Oct-2022 | Technical / White Paper

From formulation to finished product, vital wheat gluten is a true superhero when it comes to the bakery. Learn how this humble, plant-based protein rose...

Enhance the shelf life of baked goods now!

Enhance the shelf life of baked goods now!

Mane Kancor Ingredients Pvt. Ltd. | 19-Oct-2022 | Technical / White Paper

Fats in baked foods influence its softness and flavour, however it is also prone to acceleration of oxidation under high temperatures leading to rancidity...

Sugar reduction and alternatives guide

Sugar reduction and alternatives guide

Cambridge Commodities | 28-Sep-2022 | Product Brochure

Cambridge Commodities has selected a number of sugar alternatives including food-based alternative sweetening products, sweeteners of natural origin, and...

We offer even more reason to indulge.

We offer even more reason to indulge.

ADM | 22-Sep-2022 | Insight Guide

Consumers want snacks that are both delicious and nutritious. That’s why we incorporate more fiber and plant-based choices and use ingredients like botanical...

Follow us

Products

View more

Webinars