Viridiflex, which is available to buy now, is transparent, glossy and strong and can be formed into bags or used as lidding film to extend the shelf-life of potatoes, parsnips, sprouts and soft fruits.
Chris Tonge, sales and marketing director, Ultimate Packaging, said UK supermarket, Asda is the first retailer to launch Viridiflex packed potatoes.
The Viridiflex potato film is modified using its Adapt MAP laser technology, which can increase gas transmission and manage oxygen levels, changing the atmosphere in a pack to reduce the risk of ‘greening.’
“Over 70% of our products are used by the fresh food and chilled market sector so we decided to take a major technical leap forward making advancements in our film technology,” said Tonge.
Asda plans to sell the product with its Extra Special Cornish Crystal Potatoes.
Battle to reduce waste
Jon Wynn, produce category technical manager, ASDA, said customers will benefit from an increase in product life and end of life quality compared to other conventional packs, with Viridiflex packed potatoes.
He added extending the life of fresh produce during transportation, storage and on-shelf is becoming increasingly important in the battle to reduce waste.
Using Natureflex film, manufactured by Innovia Films, as a component, it prevents dehydration on one side and mould growth on the other. It can be used for up to 1.5kg of produce.
“Viridiflex is a laminate structure designed by Ultimate’s technical team, working with Innovia Films and customers in the harvest and packing of fresh produce to supply retailers across Britain,” he said.