Limited edition Pepsi-flavored Cheetos in Japan

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Frito-Lay has launched the Pepsi-flavored Cheetos in Japan
Frito-Lay has launched the Pepsi-flavored Cheetos in Japan

Related tags: Indra nooyi

Frito-Lay has developed Pepsi-flavored Cheetos for the Japanese snack market, but revealed no plans to bring them to other markets.

The snack titan launched the snacks in Japan last month as a limited edition product, according to a Frito-Lay spokesperson. He did not reveal any plans to bring the snack to other markets, like the US.

The move likely forms part of PepsiCo’s mission to ‘snackify’ drinks and ‘drinkify’ snacks. CEO Indra Nooyi has been attempting to blur the two categories for some time so that business stands stronger under its Power of One banner.

The ‘Pepsi Shuwa Shuwa’ snacks have received mixed online reviews from consumers.  

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