Limited edition Pepsi-flavored Cheetos in Japan

- Last updated on GMT

Frito-Lay has launched the Pepsi-flavored Cheetos in Japan
Frito-Lay has launched the Pepsi-flavored Cheetos in Japan

Related tags: Indra nooyi

Frito-Lay has developed Pepsi-flavored Cheetos for the Japanese snack market, but revealed no plans to bring them to other markets.

The snack titan launched the snacks in Japan last month as a limited edition product, according to a Frito-Lay spokesperson. He did not reveal any plans to bring the snack to other markets, like the US.

The move likely forms part of PepsiCo’s mission to ‘snackify’ drinks and ‘drinkify’ snacks. CEO Indra Nooyi has been attempting to blur the two categories for some time so that business stands stronger under its Power of One banner.

The ‘Pepsi Shuwa Shuwa’ snacks have received mixed online reviews from consumers.  

Related news

Show more

Related products

show more

A Baker’s Hero: Vital Wheat Gluten

A Baker’s Hero: Vital Wheat Gluten

Cargill | 25-Oct-2022 | Technical / White Paper

From formulation to finished product, vital wheat gluten is a true superhero when it comes to the bakery. Learn how this humble, plant-based protein rose...

Enhance the shelf life of baked goods now!

Enhance the shelf life of baked goods now!

Mane Kancor Ingredients Pvt. Ltd. | 19-Oct-2022 | Technical / White Paper

Fats in baked foods influence its softness and flavour, however it is also prone to acceleration of oxidation under high temperatures leading to rancidity...

Sugar reduction and alternatives guide

Sugar reduction and alternatives guide

Cambridge Commodities | 28-Sep-2022 | Product Brochure

Cambridge Commodities has selected a number of sugar alternatives including food-based alternative sweetening products, sweeteners of natural origin, and...

We offer even more reason to indulge.

We offer even more reason to indulge.

ADM | 22-Sep-2022 | Insight Guide

Consumers want snacks that are both delicious and nutritious. That’s why we incorporate more fiber and plant-based choices and use ingredients like botanical...

Follow us

Products

View more

Webinars