Developed by Australia-based Snapsil Corp., the semi-rigid container has an audible snap-open function, which enables consumers to open with one hand. The format, with a range of dispensing designs, is suitable for single-serve foods and unit-dose pharma and personal care products.
Neil Kozarsky, CEO and president of T.H.E.M., told FoodProductionDaily.com that the Snapsil packaging affords food firms a range of innovative properties.
“Snapsil describes a wide range of single-serve dispensing configurations that all offer a unique and convenient snap-opening design feature,” he said. “Base and lidding materials are selected to match performance and barrier requirements of products on a case by case basis.”
The Snapsil packs will be made on Multivac’s thermoforming machines. The snap-open function is integrated in the pack’s lower web ; no perforation is reqiured, which helps preserve package integrity.
”The opening section does not have to be made thinner at all, which is a great feature/advantage as it does not compromise barrier performance,” Kozarsky added.
Multivac has tested the pack on machines at its Germany-based Test Application Centre. According to T.H.E.M., partnering with Multivac enables the packaging firm to work the new format through Multivac’s distribution network ; also, processors running Multivac equipment reportedly can easily integrate the new format.
T.H.E.M. will back the Snapsil pack with product evaluation, testing and contract packaging services. The first Snapsil production lines will be commercially operational at T.H.E.M.’s NJ facility later this year.
The first commercial product in the Snapsil pouch is single-serve tomato sauce, with three brands set to launch during the second half of hte year. Snapsil has been tested by the Georgia Tech Research Institute and awarded the Ease of Use seal.
Ready to go
Kozarsky said T.H.E.M., with Multivac’s help, is prepared to help interested food firms launch their products into the Snapsil packaging.
“We are a front-to-back solution for customers who want to bring Snapsil products to market quickly and efficiently,” he said. “The partnership offers customers the chance to validate products in the market prior to committing to major capital expenditures.”
In focus group testing, consumers said they liked the audible snap accomanying the product opening. They also liked the packs ease of use and interactive nature.
T.H.E.M. has a track record of partnering on innovative pack formats. The firm worked with Sanko Machinery Corp. to introduce flexible stick packaging, and it introduced the first commercial use of the Zipbox resealable carton with Zip-Pak.