Food packaging takes a bite out of Dieline Awards

By Jenni Spinner

- Last updated on GMT

The VersaFlow jar, created by Owens-Illinois, has received honors in the 2013 Dieline Package Design Awards.
The VersaFlow jar, created by Owens-Illinois, has received honors in the 2013 Dieline Package Design Awards.

Related tags Packaging Sustainable packaging

The 2013 Dieline Package Design Awards, a worldwide competition, has applauded a number of food packages for innovation and sustainability in packaging.

The Dieline Package Design Awards are a global contest dedicated to recognizing excellence in packaging design and construction. This year's competition garnered received more than 1,100 entries from 61 countries around the world.

Sustainability salute

Among the honorees: a sustainable, expanding bowl created by Swedish research company Innventia, in partnership with Anna Glansen and Hanna Billqvist from design agency Tomorrow Machine. Designed for freeze-dried instant food, the food package offers a number of sustainability-minded features; it saves space in transportation by being compressed, and it is constructed out of biodegradable material invented by Innventia.

According to Andrew Gibbs, founder of The Dieline, the organization created a Sustainable Packaging Award to recognize packaging designers (and the clients they partner with) for their above-and-beyond efforts to be eco-friendly.

"As package designers, it is our innate responsibility to design packaging with our earth in mind​,” he said. “Each and every one us who designs consumer product packaging for a living has the ability and the duty to create packaging that has less of an impact on the world we all live in. This project does just that, and shows designers that you can create compelling and effective packaging out of sustainable materials​.”

Innovative jar

Another 2013 Dieline Package Design Awards recipient: First-place winner in the Prepared Foods category is the VersaFlow jar, designed by Ohio-based glass container manufacturer. When lidded, the jar profiles much like other conventional jars; removing the lid reveals a built-in pour spout, designed to make decanting easier and reduce waste. Additionally, because the jar is glass, it is recyclable and reusable.

In all, 42 winners across 13 different categories were awarded a first-, second- or third-place awards. Special Best of Show recognition was bestowed upon a student-design bandage package, and a hand-soap pump (made of post-consumer content and plastic recovered from the ocean) received Editor’s Choice honors.

Related topics Processing & Packaging

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