A report from UK-based analysts with Frost & Sullivan have published Analysis of the European Packaging Machinery Market. The study indicates that higher standards of living have driven demand for packaged goods, and food packaging and processing firms are seeking systems with greater process control and efficiency. Revenues hit nearly €10 billion in 2012, and sales likely will increase going forward, approaching €12 billion in the next few years.
The report covers a broad range of machinery:
- filling, closing, and filling and closing (FCFC) machinery
- form-fill-seal (FFS) machinery
- wrapping machinery
- group packaging machinery
- palletising machinery
In addition to discussing food, beverage and confectionery packaging machinery, the report also outlines other end-user segments, including chemicals/petrochemicals, pharmaceuticals, tobacco, and toiletries/cosmetics.
A number of demographic shifts have driven the need for more single-portion packaging. These changes include the greying of the population, an increased number of small households in Europe and abroad, more convenience/on-the-go products, and others.
Another factor driving an increased demand for efficient, automated food packaging machinery, according to Frost & Sullivan research manager Sivakumar Narayanaswamy, is the fierce competition created by the economic downturn.
“Automated packaging machinery that eliminates labour, generates less waste, and enhances productivity is, therefore, becoming widely accepted,” he said.
Other notable findings in the survey:
- Multi-functional packaging equipment that combines jobs, reduces costs and helps conserve factory footprint has helped drive sales.
- Packaging machinery purchasers are attracted by flexible systems that can change with shifting production needs
- Mature markets (Germany, France and Italy, for example) will likely enjoy a lower increase in demand for food packaging machinery, thanks to factors such as high taxes and labor costs.
- Areas for greatest opportunities in Europe include Scandanavia, Central/Eastern Europe and the UK
The report is available for review or purchase on the Frost & Sullivan website.