According to company representatives, the moniker TricorBraun Design and Innovation (formerly Design and Engineering) is intended to reflect the company’s emphasis on delivering innovative packaging solutions to food companies and other customers.
In a statement, TricorBraun CEO Keith Strope said innovation is a top priority at all of the firm’s divisions.
“Whether it is administration, operations, sales or design, we are constantly looking for newer, better, more efficient and creative ways to do things,” he said.
The Design and Innovation team provides creative advice to clients of other company divisions without charge. The division has moved to a larger, upgraded facility in Chicago, expanded its services, and added industrial designers, engineers and graphic designers to its staff.
“Adding innovation to our name emphasizes our broadened capacity to quickly address the new challenges facing the packaging industry including: sustainability, new materials and technological advancement. It also embraces our commitment to increase speed to market," said Craig Sawicki , TricorBraun's chief creative officer.