SunRidge Farms gives packaging a makeover
The new bags containing the company’s nuts, seeds, dried fruits, snacks, confections and granolas feature brighter designs intended to make it easier for retailers to merchandise and for consumers to read. The new packaging is being rolled out gradually, first with 30 of the company’s SKUs.
In a conversation with FoodProductionDaily.com, SunRidge Farms national sales director Mark Devencenzi said the revamped packaging is designed to improve communication with health-conscious consumers.
“Our products have a lot to offer people who are looking for healthier, more sustainable nuts, dried fruits, snacks and confections,” he said. “This new packaging is designed to make those benefits more readily apparent, while providing retailers the ability to better showcase the products to consumers.”
Many of the changes to the pack involve the appearance, including:
- A banner along the bottom lists the health claims specific to each product.
- Images on the front panel, graphics and typography are in line with each product category.
- Back-of-pack copy is customized for each product.
- A clear window provides a better view of the product inside.
- A QR code directs consumers to additional information.
Also, the new packaging features a number of structural changes. According to Devencenzi, the company worked to ensure the changes enhanced the package without negatively affecting performance.
“We found that we had a barrier strength that could be lowered and not affect product freshness and shelf life,” he said. “With the new packaging, we are using less material to make each bag, thereby reducing environmental impact."
The company’s packaging partner prints the zipper-seal pouches, which can be pegged or stand on shelves. The pouches are filled at the SunRidgeFarm facility in Royal Oaks, CA.
In addition to changing the packaging, SunRidge Farms expanded the line with two new items: All Natural Dark Chocolate Coconut Chews, and Organic Shredded Coconut. In the coming months, the firm will expand the new packaging configuration to all of its 60 products.