US gluten-free firm snaps up British bakery

By Gary Scattergood

- Last updated on GMT

Related tags: Gluten-free diet

Boulder Brands plans to launch 50 new gluten-free products in the UK
Boulder Brands plans to launch 50 new gluten-free products in the UK
US business Boulder Brands has acquired Cheshire gluten-free baking businesses Davies Bakery, previously part of Frank Roberts and Sons.

Boulder Brands will establish a subsidiary company in the UK, Boulder Brands UK, and will look to introduce its Udi’s Gluten Free Foods brand later in the year.

The deal – for an undisclosed sum – will see the manufacture and distribution of more than 50 Udi’s products throughout the UK.

Steve Hughes, ceo and chairman at Boulder Brands, said the deal would provide a huge boost to the gluten-free sector.

Cult-like

“The Udi’s brand leads the gluten-free category in the US by making the most delicious and innovative products without sacrificing taste or texture. With a cult-like fan base, Udi’s sales skyrocketed from £1.2M in 2009 to £6M in 2012.

“The acquisition of Davies Bakery, with their heritage and baking expertise, is a step forward to bring the same high-quality standards to a growing number of gluten-free consumers in the UK.”

Simon Hazlett, md of Boulder Brands UK, added: “Many of these Udi’s lines will represent innovative, first to market products, which will give the consumer a much wider offering across all categories of gluten-free.”

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1 comment

Busy market place

Posted by Micky Baker,

P&A Davies was busy making Genius rolls and clearly their own brand failed to deliver. The gluten free market is dynamic, fast growing and the players are jostling for share. Good luck managing the business from afar!

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