Do you know your consumer?

By Kacey Culliney

- Last updated on GMT

Related tags Nutrition Npd

The complex consumer has less money to spend, won't compromise on quality and wants choice. But do you know what drives them?

The economy has pinched everyone, especially consumers. They are thinking more carefully about where and why they spend their money but expect quality and choice within these shrunken budgets.

The challenge for manufacturers is keeping loyal customers and attracting new ones. But just exactly how can this be done?

BakeryandSnacks.com brings you this special edition on consumer insights where we pull together a selection of our coverage from leading consumer market analysts.

We find out what the hot trends are, what drives consumers and more importantly how can manufacturers tempt them.

. The frugal foodies, quick serve competition and health quests: Snack firms take heed

. Occasion-based snacking: Tradition always trumps health

. The hunt for that 'added extra': Pushing beyond the health claim

. Health, portability and convenience are key in breakfast NPD

. Novel, green and healthy products to profit from food celebration

. 'Spice is a way to bring nuts and seeds mainstream'


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