Snyder’s-Lance marks a century with snack launches
To mark the 100th year of its flagship brand, Snyder’s-Lance has launched two new sandwich cracker varieties.
The US snack firm will roll out Xtra Fulls Toastchee and Xtra Fulls Toasty under its Lance brand in retailers this month.
The sandwich crackers will head up the celebratory launches but the company has also developed product extensions for its Cracker Creations, Captain’s Wafers sandwich crackers and Nekot sandwich cookies.
“Our 100th anniversary is all about giving our fans more of what they love and delivering on the many consumers requests we’ve heard over the years,” said Tom Ingram, senior brand director for bakery at Snyder’s-Lance.
The firm recently opened a new R&D center in Hanover, Pennsylvania to fuel future innovation.