The non-profit group said as senior director, advisory services and innovation, O’Dea will take the lead in mobilizing and co-ordinating innovation efforts.
O’Dea joined GreenBlue in 2007 as a Senior Fellow and spearheaded the launch of the Advisory Services program in 2010.
In 2013, GreenBlue’s Advisory Services will be rolling out “off-the-shelf” offerings, including an affordable package design analysis using their life-cycle based COMPASS tool.
O’Dea said of GreenBlue: “It is an organization that is continuously pushing the envelope, and the current leadership team I am joining is highly motivated, energized, and creative.
“It is also an exciting time for GreenBlue as we are rolling out a new five-year strategy, launching some new tools and resources, and expanding our educational programs internationally.”