Complementary? Bakery, snacks and confectionery converge in Cologne
We've seen a flurry of end products including popcorn, potato chips, nut ranges and fruit snacks, specialty ingredients such as fruit and chocolate pieces targeting bakers and donut production lines and processing equipment.
European snack titan Intersnack gobbles up a huge chunk of ISM floorspace - exhibiting a vast array of its snack brands and nestled in among confectioners, chocolate specialists and gum makers are many, many other small snack brands and private label manufacturers.
It seems that the overlap of snacks and confectionery is stronger than ever at this year's show - but is there business sense behind this? Do the two sectors complement one another? Is there a cross-over when targeting customers?
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