Lay’s named one of China’s ‘superbrands’

Lay's has tailored flavors for the Chinese market
Lay's has tailored flavors for the Chinese market

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PepsiCo Lay’s has been voted one of Chinese consumers’ favorite savory snacks and ‘superbrand’ for 2013 by brand consumer research and accreditation institute Superbrands.

The snack titan has received a ‘Superbrand China 2013’ award following interviews with more than 2,000 consumers about 140 product categories.

The international standard for selection includes five criteria - market size, sustained growth, brand goodwill, customer loyalty and overall market acceptance.

“We are very proud that Lay’s was named a Superbrand China 2013​,” said Katty Lam, president of PepsiCo Greater China Region Foods.

“I am proud of the hard work our team has done and appreciate the recognition from Chinese consumers. We at PepsiCo will continue to deliver high quality and tasty products for Chinese consumers,”​ Lam continued.

PepsiCo launched its food operations in China in 1993, starting with Cheetos and Lay’s potato chips, and has been investing heavily in the country ever since.

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