Trendwatch: Traditional foods get 'snackified'

This content item was originally published on www.foodnavigator.com, a William Reed online publication.

By Caroline Scott-Thomas

- Last updated on GMT

"It's nuts out there," says Williams
"It's nuts out there," says Williams

Related tags Vegetable

'Snackified' traditional foods are among the latest snack trends on show at SIAL in Paris this week, where better-for-you snacks have made a strong appearance.

Speaking with FoodNavigator, head of research at Innova Market Insights Lu Ann Williams said that young people may not buy a whole Serrano ham as their grandparents may have, for example, but they might buy a 'snackified' version.

Better-for-you snack foods have also been ubiquitous at the show, with a lot of nut-based snacks and fruit and vegetable inclusions in a wide variety of foods.

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