Trendwatch: Traditional foods get 'snackified'

This content item was originally published on www.foodnavigator.com, a William Reed online publication.

By Caroline Scott-Thomas

- Last updated on GMT

"It's nuts out there," says Williams
"It's nuts out there," says Williams

Related tags: Vegetable

'Snackified' traditional foods are among the latest snack trends on show at SIAL in Paris this week, where better-for-you snacks have made a strong appearance.

Speaking with FoodNavigator, head of research at Innova Market Insights Lu Ann Williams said that young people may not buy a whole Serrano ham as their grandparents may have, for example, but they might buy a 'snackified' version.

Better-for-you snack foods have also been ubiquitous at the show, with a lot of nut-based snacks and fruit and vegetable inclusions in a wide variety of foods.

Related topics: Markets

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