News & Analysis on the Bakery and Snacks Industries
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The Kellogg Company has reformulated its Special K Protein Plus cereal and pushed it as a favorable choice for consumers looking manage weight over the fall.
New Nature Valley protein bars will be as big as Fiber One brownies in their first year, General Mills has predicted as consumers replace “mindless munching” with healthier snacking options.
Kraft Foods is launching what it claims is a category first, as it rolls out new MilkBite Milk & Granola bars in the US that contain real milk in a granola bar form.