Mühlenchemie to cater for flour needs in Brazil
The company aims to open up new markets through presence in the region as a result of changing eating habits and “complex” raw material markets.
The firm said in order to give optimum support, it is enlarging its capacity in the region by appointing Philipp Mark Dunkel as the new business development manager for its affiliate in Brazil.
All mills face the challenge of achieving uniformly high quality as cheaply as possible for all manner of different flour applications, said the company.
Variable Latin American flour market
Detlev Rösler, Mühlenchemie’s area sales director for Latin America, said: “The challenges that face flour production on this huge continent vary widely.
“Some countries like Peru and Ecuador are totally dependent on imported wheat, whereas Chile, Argentina and Brazil make use of wheat grown locally and augment it with imports as needed.
“These imports are in large lots, and the additive profile has to be adjusted to suit each new lot.”
The company is already represented through two foreign affiliates in Mexico and Brazil.
Mühlenchemie focus on flour standardization, improvement and fortification – from classic treatment to concentrates for ready-mixed flours.
The company, a subsidiary of the Stern-Wywiol group, exports its products to more than 120 countries and has affiliates in Mexico, Singapore, India, China, Russia, Brazil and Turkey with a trial bakery in Germany.