Fresh Start Bakeries invests €27m in new bakery in Poland
The new production plant in Strzegom will produce bread, hamburger buns and muffins on three production lines predominantly supplying the restaurant market.
The 13,000 sq m plant will be FSB’s second in Poland and its seventh in Europe. The majority of its operations are based in North America.
Improved distribution
The company said the new bakery would improve distribution in Central European markets, such as Germany, Poland and the Czech Republic and open routes to new markets,
FSB currently serves most of Central Europe through its bakery in Michałów-Reginów in East-Central Poland.
Around 50% of products produced at the new plant in Strzegom will be exported.
Produced goods will be sold as ready-to-eat fresh products, frozen products and part-baked frozen products.
“The attractiveness of the investment in Poland is seen both from the perspective of its beneficial geographical location and good infrastructure as well as availability of qualified staff,” said FSB.
The company added that the location was also chosen over 10 other possible sites due to support from local authorities in the area.
Jobs and timings
FSB is expected to bring in 50 new employees to man the Strzegom plant
Construction of the new plant began last month and the site is expected to be fully operational by February 2013.
FSB was acquired by Swiss-based speciality bakery firm Aryzta for $900m in June 2010.
In 2011, Aryzta recorded sales of €3.9bn and profits of around €393m.
