Maxx Performance opens new R&D, manufacturing facility

Microencapsulation specialist Maxx Performance has announced the opening of it new R&D and manufacturing facility in the City of Roanoke, and enhances the company’s cooperation with customers for formulation scale-up.

The facility is projected to create between 12 and 15 jobs over the next 3 years, and will be located in the former Valley Rich Dairy building on Aerial Way Drive.

“Our new Virginia-based facility will house a state-of-the-art application test center where customers can evaluate our ingredients in their products and develop formulations that can be scaled up,”​ said Dr. Winston Samuels, president and CEO.

“It will also allow us to work with the brightest minds at Virginia Tech to innovate more of the practical applications our customers need to succeed. By locating our facility in Roanoke it allows us to give back to the region some of what was given to us while we were students at Virginia Tech,”​ added Dr Samuels.

“We are delighted that Maxx Performance will be using state-of-the-art technology and producing a cutting-edge product here in the City of Roanoke,”​ said City Manager, Christopher Morrill.

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