Nicholl diversifies with dual-ovenable board and pulp tray

By Rory Harrington

- Last updated on GMT

Related tags Microwave oven Nicholl

Nicholl Food Packaging has announced its launch of a dual-ovenable board and pulp fibre tray as it seeks to branch out from aluminium packing.

The UK-based company told FoodProductionDaily.com that its Dual Ovenable Board and Pulp Fibre tray will be introduced this month as part of a diversification strategy to broaden its customer base and “become a packaging solutions business rather than solely a supplier of aluminium containers”.

The company spokesman said that while Nicholl held a 40 per cent share of the UK aluminium container market: “These trays offer an alternative choice to our customer base for products where alu containers may not be used.”

The firm said its new product was a “unique extended shelf life foil tray and a choice of accompanying high quality lidding films”​ aimed at a wide range of sectors such as fresh and frozen products, ready meals and convenience foods.

The company said the robust tray design has a polyester film lining which, when combined with a suitable film lid, provides a 100 per cent leak-proof pack for a variety of chilled and frozen applications including recipes with sauces and gravies. The strength and durability of the trays means product integrity and quality are maintained throughout the distribution process.

The tray remains rigid both in both microwave and conventional cooking conditions. This keeps the contents intact and allows safe handling for the user. As importantly, the company said the containers are cool to the touch when taken out of the microwave or oven.

The wide rim enables easy-peel opening, said Nicholl. The paper board outer layer is made from renewable sources, which is biodegradable or can be recycled up to seven times. The trays can withstand heat up to 220°C or freezing temperatures to -40°C. Available in a wide choice of shapes, sizes and colours, the containers are also suitable to print on for further branding opportunities.

Nicholl said it was too early to indicate a growth forecast for the packaging but that “early indications are extremely positive”.​ The company added it was already planning a wide range of alternative and complimentary products.

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