Frozen doughnuts proving stellar for Spanish pastry giant

By Jane Byrne

- Last updated on GMT

Related tags: Bakery sector

Spain's leader in chilled dough, pastries and breads, Europastry, said it has increased its market share of the frozen doughnut sector by 40 per cent with annuals sales of its Dots brands reaching 250 million units per.

The markets of France, Italy, Portugal, Germany and the UK, as well as Spain, are the main consumers of this frozen product category, which, in less than three years has doubled its sales, said the Barcelona based supplier.

And the company said that recently it signed an agreement with the catering service section of the French high-speed train service, TGV, to supply its bakery product, which it claims is able to be eaten fresh once thawed.

In Spain, the Dots brand, continued Europastry, has achieved a market share of​25 per cent share, with the product recording a strong presence in some of the country’s larger supermarket chains.

A recent report on the bakery sector from Rabobank analysts Bakery Sector beyond the Downturn​ noted that the key demand driver for frozen products is the ability to offer ‘fresh’ products to the final consumers at peak shopping/consumption moments without specialised trained personnel.

They stress that a seamless delivery system and an unbroken cold chain are crucial to ensuring this high standard of service from frozen bakery suppliers to retailers and the reports claims that bakery firm alignments might enable this more readily.

The report predicts that mergers will continue to play a role in the European bakery sector with frozen bakery players driving this dimension.

Meanwhile, Europastry said that last March it invested €18m to increase plant production capacity and storage positive with infrastructure boosting at its facility in Barcelona creating 100 new jobs.

And the Spanish multinational revealed that it spends more than €12m per annum on the research and development of new products, with its commitment to supporting healthy eating and to follow regulatory guidelines, resulted in the elimination of trans fats from its entire range of pastries.

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