New snack from PepsiCo targets women

By Lindsey Partos

- Last updated on GMT

Related tags: Frito-lay, Pepsico

US snack and drink firm PepsiCo targets women with a new low-calorie popcorn snack, free of artificial colours, flavours and preservatives.

The maker of Fritos, Doritos and Lays crisps said this latest roll-out - Smartfood popcorn clusters – is the first snack targeted specifically at women by PepsiCo.

Following their premise that the majority of women snack more than men, PepsiCo said the new launch seeks to cash in on estimated $650m (€509m) in additional sales from women consumers.

At 120 calories a-piece, the clusters are a mixture of sweet and salty flavours, and are presented in a white box with a swish of purple for the details.

New products for 'her'

Speaking at the Consumer Analyst Group of New York conference in Boca Raton, Florida last week, John Compton, CEO of PepsiCo Americas Foods, presented the 'smartfood popcorn clusters' in the context of PepsiCo's move to 'Introduce new products for her'.

Listed by PepsiCo in the general criteria for 'new products for her' are: make it convenient/portable, 'help me control my portions', 'take away the guilt', 'take out the negatives', make it nutritious, and make it taste 'great'.

Sold in boxes that contain individual bags the portion size for the new Smartfood popcorn clusters, to be launched in March, 'control sugar, fat, and calories' for the consumer, said the crisp maker.

Extending their reach to women, the company also said its Frito- Lay snack unit is bringing out new curved displays where it will showcase healthier snacks to appeal to women shoppers.

In 2008 PepsiCo pulled in about $43bn (€33bn) in net revenue, with 63 per cent of this slice harnessed from food, and the remainder coming from beverage sales.

At $27bn (€21bn) in food revenue, PepsiCo is the fourth largest food company in the world.

Related topics: Markets, PepsiCo

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