The packs will be called ‘Twinkie Bites’ and contain 50 calories fewer than regular Twinkies. Hostess also plans to add strawberry cupcakes to the 100-calorie snack pack range.
A wide variety of snacks are available in the US in 100-calorie portions, including crackers, biscuits, crisps and sweets. They have proved to be very popular with consumers: sales of the packs grew by 30 per cent last year.