Kellogg launches energy-giving cereal bar

By staff reporter

- Last updated on GMT

Related tags: Cereal bars, Marketing, Nut, Kellogg

US based snack company Kellogg has added to its line of cereal bars
in order to further capitalise on the growing healthy on-the-go
snacking sector.

The Nutri-Grain Fruit and Nuts bars are being marketed at busy mothers in need of an energy boost and contain almonds, wholegrain oats and fruit pieces.

As obesity concerns turn consumers to more healthy snacking, companies such as Kellogg are pushing well-known own-label brands further into the niche market by targeting dieters and attempting to bridge the gap between indulgence and calorie-controlled snacking.

In 2005 cereal bars made up 70 per cent of total cereal snack sales in the US, Japan, Australia and Europe's five largest countries, according to a report by analysts Leatherhead International.

Sales from these countries amounted to $3.37bn (€2.67bn), of which cereal bars took $2.37bn (€1.88bn).

And growth seems set to continue with the researchers predicting a 7.2 per cent increase this year and a 2010 sales total of $3bn (€2.38bn).

The Nutri-Grain bars, which come in Berry & Almond and Cranberry, Raisin & Peanut flavour, are granola-based snacks aimed not just at the breakfast market.

Kellogg vice-president of marketing and innovation Doug Van de Velde said: "With this latest addition to the product line, Nutri-Grain is taking the brand into new territory, creating a trial-mix granola bar that can be enjoyed any time of day."

Related news

Show more

Related products

show more

GemPro Wheat Proteins

GemPro Wheat Proteins

Manildra Group USA | 13-May-2020 | Product Brochure

Wheat proteins provide more than just strength. If you are looking to boost protein, improve rheology, or enhance texture, it all begins with wheat proteins....

The rising challenge of clean label baking

The rising challenge of clean label baking

DuPont Nutrition & Biosciences | Recorded the 12-Mar-2020 | Webinar

Addressing consumer trends versus product quality and process efficiency
Clean label bread represents a growing opportunity within Europe. 'Natural'...

Developing with Plant Protein for Success

Developing with Plant Protein for Success

Almond Board of California | Recorded the 19-Feb-2020 | Webinar

Join the Almond Board of California (ABC) to discover the positive attributes almonds bring to plant-based products and learn more about protein-rich ingredient...

Related suppliers

Follow us

Products

View more

Webinars