Pouch delivers a shot in a pocket
alcohol for theconvenience market.
According to a 2005 Packaging Trends Report, seven of 10 respondents said they would choose one product over another because of its packaging. The Pocket Shot package was designed to function asa combination of product and promotion to address the need for convenience in today's highly mobile lifestyle.
Called the Pocket Shot, the concept was created by Jarrold Bachmann, who devised the idea for the product after seeing the workers at his farm in South Africa buy simple, crude 25 ml plastic sachets of alcohol to celebrate payday.
"As someone who loves being outdoors, traveling and sports, I saw an opportunity to develop a product to fit my lifestyle and extend across all demographics from the older golfer to theextreme sport generation," stated Bachmann. "Looking at how market demand has exploded for single serve, 'on- the-fly' convenient and easy-to-use products, I wanted to develop something that consumers want and can useanywhere."
The pouch material, which is produced in Switzerland, consists of three layers that are laminated to producea film for contact with the alcohol. The film is approved by the Food and Drug Administration forsuch uses.
The pouch has a barrier layer for strength and one for sheen and printing the label.
"The pouch combines the appeal of the traditional airplane bottle with the benefits of flexible packaging -- freshness, touchability, recyclability, shelf stability and "stuffability" -- so the product has universalmodality," Bachmann stated.
The Pocket Shot product is shipped 120 units per case.
Currently Pocket Shot is being distributed throughout California by Frank-Lin Spirits and Fine Wines of San Jose.Each Pocket Shot comes in a 50 ml single serve flexible stand-up pouch containing 80 proof varietalsincluding bourbon, rum, vodka, gin and tequila.
Future development includes a line extension of products with different sizes, different spirits as well as mixed drinks in apouch, Bachmann stated.
