Consumers choose 'wholesome' breads
'Wholesome' British bread brands such as Warburtons and Hovis are gaining growing sales in a health-conscious market, according to a new report.
News & Analysis on the Bakery and Snacks Industries
News & Analysis on the Bakery and Snacks Industries
Last updated on
'Wholesome' British bread brands such as Warburtons and Hovis are gaining growing sales in a health-conscious market, according to a new report.
UK family baker Warburtons has bought up the Rathbones bakery in Rogerstone, Wales, in a move to keep up with growing demand for its products, the group announced last week.
With wholegrains fast becoming the new health trend, food and ingredients companies are tripping over each other to launch new products and marketing strategies in order to cash in on the craze while interest is high.