News & Analysis on the Bakery and Snacks Industries
Last updated on
Kellogg's health and wellness division is about to birth its first products: protein-fortified waters, snack bars and meal bars that will take the Special K brand out of cereals and into the pharmacy aisle.
The popularity of whole grains and a growing trend to fortify baked goods with functional ingredients has added a new dynamic to an otherwise mature US bread market, says a new report.
Healthy eating is no longer motivated simply by self-interest. Family welfare has become the overriding concern, and children have become the real driving force behind the health trend.