ADM: multi-lingual push at global marketing

By staff reporter

- Last updated on GMT

Related tags: Archer daniels midland, Marketing, Soybean

Archer Daniels Midland (ADM) has launched a multi-lingual website
in a marketing effort to provide international customers with easy
access to information on its product portfolio.

The global food-processing and agricultural-services giant said its new website can now be viewed in French, German, Spanish and Italian, as well as English.

"ADM's website is already a successful marketing tool for us and generates significant volumes of traffic. The translated versions will allow a much wider target audience to get information about our in-depth services and expertise,"​ said ADM European marketing director, Shannon Chapoy.

"The multi-lingual resource underlines ADM's global presence and highlights its commitment to the valuable partnerships it holds across the world,"​ she added.

The new website gives details on the company's product range, history, locations and partnerships.

Headquartered in Decatur, Illinois, ADM is one of the world's largest processors of soybeans, corn, wheat and cocoa. The firm is also a major producer of soy meal and oil, ethanol, corn sweeteners and flour.

Earlier this month the company announced an increase in second quarter sales, signaling a recovery from the effects of the US hurricanes last year.

Sales for the quarter ending 31 December 2005 were $9.3 billion, an increase of three per cent compared to the same period in 2004.

Second quarter operating profit increased to $524 million (€435m), a rise of eight per cent.

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