New licensed products set to be best-sellers, says BakeMark UK

By staff reporter

- Last updated on GMT

Related tags: Bakemark uk, Pastry, Baking

BakeMark UK, subsidiary of Dutch ingredients firm CSM, is to use
the upcoming Food & Drink exhibition in Birmingham as a
platform to launch a range of new licensed doughnut and cookie
products.

The products, which are said to include triple chocolate shortbread, mixed topped doughnuts and products in the company's fast-expanding licensed range, may well become the company's best-seller this year, said BakeMark UK.

"Consumer demand for licensed products has rocketed in the last twelve months,"​ said the company's trade marketing manager David Astles.

"We anticipate huge potential growth in this sector and are actively developing new varieties,"​ he added.

"We would encourage bakers to tap into this trend, and reap the rich rewards."

The supplier of bakery ingredients and frozen baked goods already claims to have enjoyed an "overwhelmingly positive response"​ to its Smarties, Rolo and Milkybar soft-bake cookies, products licensed to global food manufacturer Nestlé.

BakeMark UK said it will also use this year's Food & Drink exhibition, due to take place between 19 and 22 March, to introduce its recent addition to the Bon Vivant range, the Fromage Lattice Deluxe. This is a hand-held puff pastry product, with a cheese filling.

Spicy Naans, the company's Indian-style snacks, will also be on display.

Related topics: Processing & Packaging

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