DuPont Russia tests novel bakery trays

By Angela Drujinina

- Last updated on GMT

Related tags Russia Eastern europe

The DuPont company has announced it is to begin testing
"revolutionary" new industrial trays and coverings to save
time and money for bakers.

The firm's department of fluorine products said the tests would be done alongside efforts to develop the market for coverings in the bakery industry through new marketing initiatives.

DuPont's considers its new Tephlon industrial covers to be a revolutionary product range, providing anti-burning properties, easiness of cleaning, quick separation from the baking tray and an alternative to greasing trays with butter and silicone; a common method in Russia's bakery industry.

"This department [fluorine products] has begun a range of development projects in the markets of Eastern Europe and Russia,"​ said Natalya Kasyanova, marketing manager of DuPont's department of fluorine and polymer products for Europe, the Middle East and Africa.

"One of the key growth segments of our business in Western Europe is industrial baking, and we are sure that our customers will love the usage characteristics and longevity of Tephlon on forms and baking trays, which are manufactured in Russia."

Market players estimate that a quarter (about $90m-worth) of the 15m baking dishes sold in Russia last year had anti-burning properties.

DuPont Russia said it produced around 400,000 pieces of Tephlon equipment in 2004, at its Demidosky, Kalitva and NevaMetall-Posuda factories. This year Tephlon has also been made at the Severstal Emal factory.

The Russian subsidiary said DuPont's global sales volume increased with 5 per cent this year, up to $6.2bn.

The US firm, which produces innovative equipment for a wide range of industries, decided to raise prices by four per cent in the US to offset higher costs for energy and ingredients. The group also said its sales volume continues rising in Asia, Latin America and Eastern Europe, compensating for slight sales decreases in the US and Western Europe.

Temporary stops in company's factories in some US states, due to the Katrina and Rita hurricanes, dented sales volume by about $100m in the 2005 third quarter.

DuPont, created in 1802, nevertheless remains the third biggest chemical corporation in the US. In 2004, net income was $1,78bn. DuPont invented the Teflon trademark in 1938, and sold the first crockery under this brand in 1946.

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