Growing environmental awareness and consumer power coupled means that food manufacturers and packagers are increasingly being targeted to improve their environmental performances. Many companiesare not using environmentally friendly products and packaging as a marketing tool.
Graphic Packaging said it is offering two versions of the paperboard clip. The plate top version, offers an overhead billboard, but is almost invisible from the side.
The box top version has has side panels for maximum shelf impact, plus a bottom control panel that allows for secure glass multi-packs.
Charlie Brignac, Graphic Packaging's marketing manager of innovation services said the Eco-Pak clip is targeted at the dairy industry and those producing new age beverage products, such as softdrinks.
With the second offering, fruit drinks producers will be able to highlight their primary container and label in a way that isn't possible with basket packaging, Graphics Packaging stated.
Graphic Packaging supplies both the clip and the machine which applies the clip.