Trend bakery products to feature at Anuga

By staff writer

- Last updated on GMT

Related tags: Baker, Baking

The bakery sector is to be strongly represented at Anuga, one of
the premier events for the food and drink industries, which is to
kick off tomorrow in Cologne, Germany.

The trade fair, which opens its doors for five days between October 8 to 12, will have a total of 340 exhibitors within its Bread, Bakery and Hot Beverages fair.

The event, which takes place every two years, is being billed by its organisers as a platform for conducting cross-border business and making international contacts. Representatives from 157 countries will be present, though the large majority of exhibitors will be from the German market- a key player in the international bakery industry.

Companies that have confirmed their presence at the show include Walkers, Bianco Forno, Harry Brot, Kronenbrot and Kathi.

According to the show's organisers, the fair will provide companies with the opportunity to asses their competitive positions by making direct market comparisons.

A focus will be trend products and international specialities, in a market where time and price- conscious consumers are increasingly turning to easy to handle goods.

Additionally, the organisers predict that baking stations and in-store bakeries will form the core of the industry's future as bake-off and self-serve baked products increase in popularity.

"Competition in the market for bread and baked goods in Europe is now clearly becoming more intense, because food retailers and baked goods discounters want to secure a piece of the 'pie' for themselves at the expense of the traditional bakeries."

"Food retailers are making their mark with their own baked goods stations, a broad and attractive range of breads and a growing supply of oven-ready products and frozen articles."

"This is a development that is being driven on by the industry's capacity to innovate. In particular, Mediterranean white-bread specialties and finger-food products promise to spur more growth. But the industry also hopes to win over consumers with sandwich articles and bread products with toppings or fillings."

Related topics: Ingredients

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