Superfos launches cost-saving lidding concept

Related tags Consumer theory Packaging Industry Superfos

Superfos is at Interpack 2005 to demonstrate why it believes its
new SuperSeal concept can save packagers money on the processing
line and consumers time in the kitchen.

The new sealing solution SuperSeal, which is in the process of being launched, is targeted at the ready meal sector, though the company believes that the concept has dairy applications as well. It is made of polypropylene (PP), and has been designed with the concerns of both the consumer and the packaging industry in mind.

"We have received lots of interest from packaging manufacturers about this,"​ said Superfos communications manager Annette Gottsche.

Indeed the key, as far as Gottsche is concerned, is the combined PP lid and PP seal.

"All the consumer needs to do is just peel it off,"​ she told "But importantly, you still have the feeling of sealing, and when you reclose the tub, you can here it click. And there is no need for aluminium foil, which is something I've never seen before."

Safety of course is a key concern for both consumers and the food industry. The fear of contamination along with ever more stringent food regulations has driven innovation in this field.

Superfos claims that the new SuperSeal can meet this increasing demand while appealing to consumers looking for convenience. Superfos hygiene regulations include a hygiene control system based on the quality- and hygiene control system BRC/IOP, which is originally developed for the English market.

In addition to safety, the new lidding concept is also designed to offer manufacturers a means by which they can differentiate their product by emphasising convenience. This should appeal not only to consumers but also to packagers - with the need for an aluminium seal eliminated, production efficiency can be improved and simplified by cutting extra costs out.

At the same time, an ultra thin lid seal area allows for short sealing time and low sealing temperatures. Superfos also claims that manufacturers can pasteurise directly in the pack, which can withstand autoclaving and hot filling. The new concept can also be used by manufacturers on existing lines.

And finally there is the environmental aspect, a consideration that is increasingly informing consumer choice and affecting the way in which the food industry operates.

"PP is environmentally friendly as it is 100 per cent recyclable,"​ said Gottsche. "As a result, many packagers are interested in this.

"This is why a show such as Interpack is important. It gives us the chance to meet international customers, and show what we have to offer."

Related topics Processing & packaging

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