Artisan, premium focus lifts Finsbury profits

23-Mar-2005 Last updated on 18-Mar-2017 at 08:35 GMT

UK speciality cake and bread maker Finsbury Foods has recovered well from a rocky 2003, showing just how quickly a company can progress by focusing on premium and indulgence trends across both branded and private label sectors, writes Chris Mercer.

UK Finsbury confident on Christmas profits

25-Jan-2005

UK speciality cake and bread producer Finsbury Foods is expecting healthy profits in 2005 and claims to have reversed last year's nightmare Christmas period, despite mixed reports from many multiple retailers, reports Chris Mercer.

Crossover marketing gathering pace

08-Oct-2004

Confectionery manufacturers are increasingly turning to other food categories to drive growth, building on the strong brand awareness of their products to garner additional profits, suggest market analysts Euromonitor.

Cake makers keen to keep it in the family?

20-Jul-2004

The breakdown of the family unit and the increasingly hectic lifestyles of today's consumers have had a major impact on sales of one of the most traditional bakery products - cake. So could the secret to revitalising the category lie in promoting not...