Splenda fights back

- Last updated on GMT

Related tags: Mcneil nutritionals, Sucralose, Splenda

Tate & Lyle's Splenda brand in the news again this week as
McNeil Nutritionals, the table-top supplier of this increasingly
popular sweetener, takes the US sugar industry to court.

The US firm is accusing the sugar association, its members, and PR firm Qorvis Communications behind the industry group, of 'making false and misleading claims about the Splenda brand.'

The moves follow swiftly on from a lawsuit filed by the sugar association against McNeil Nutritionals at the end of last year.

The sugar group accused McNeil of "deceptive and/or misleading representations", made by the sweetener firm in "advertisements and marketing terminology" to consumers.

Fighting back, the marketer of the no calorie sweetener said this week: "The Sugar association and other defendants have knowingly and intentionally made false claims about the Splenda Brand that are baseless and that are designed to injure its reputation and goodwill."

McNeil Nutritionals, a unit of Johnson & Johnson, asserts that sucralose starts off as pure cane sugar, and is then chemically altered in the manufacturing process to create a new compound with zero calories, and 600 times sweeter than sugar.

Sucralose was developed jointly by McNeil Nutritionals and sugar giant Tate & Lyle. The British firm became the sole manufacturer of Splenda earlier this year after reaching an agreement with McNeil Nutritionals, that markets the table-top sweetener.

The false-advertising lawsuit filed by the sugar association against McNeil in California in December, does not target Tate & Lyle.

"From our perspective, whatever the outcome of the litigation, sucralose will still be made from sugar, and still taste like sugar,"​ a spokesperson at Tate and Lyle told FoodNavigator.com in December.

In November Merisant, the US maker of tabletop sweetener Equal and NutraSweet and a competitor to Splenda, alleged in a separate lawsuit that the product's marketing slogan, "made from sugar, so it tastes like sugar," had mislead consumers into thinking the artificial sweetener was "natural."

Sales for Splenda, are currently soaring and the battle of lawsuits may not be palpable in terms of sales loss.

According to Datamonitor, the Splenda ingredient was used in some 1,436 new products worldwide in 2004, up from 573 in 2003 and 35 in 1999.

Indeed, this week​ the number one global soft drinks supplier Coca-Cola announced the launch of a new diet coke in its range, sweetened with Splenda and complete with the ingredient brand logo on the packaging.

The move suggests increasing consumer brand awareness for Splenda, as it perches on the supermarket shelf alongside Coca-Cola's flagship diet coke, sweetened with NutraSweet.

Related topics: Markets, Ingredients

Related news

Show more

Related products

show more

High fibre snacks take the lead

High fibre snacks take the lead

Taura Natural Ingredients | 07-Jun-2019 | Technical / White Paper

Dietary fibres offer a broad range of health benefits. An adequate intake of dietary fibres is essential to promote general health and to prevent several...

The Elegance of Expeller Pressed

The Elegance of Expeller Pressed

Bunge Oils | 16-May-2019 | Technical / White Paper

Simply put: today’s consumers want food, simply. Shoppers are choosing products with fewer ingredients that are closer to the fresh foods they know. One...

Stable antioxidants for deep frying applications

Stable antioxidants for deep frying applications

Kancor Ingredients Limited | 18-Mar-2019 | Technical / White Paper

Natural antioxidants like rosemary extracts affect the colour and nature of frying oil. OxiKan R, a highly refined extract of rosemary, stabilises oil...

Related suppliers

Follow us


View more