Confectionery 'drawer' wins packaging award

Related tags Alcoholic beverage Subsidiary Graphic design

Field Packaging, a wholly owned subsidiary of Chesapeake
Corporation, recently won the top award in the confectionery
category at the 2004 Pro Carton/ECMA (European Carton Manufacturers
Association) Carton Awards annual competition.

Field's winning entry was a 'Collection Gift Box,' which resembles a jewellery box and contains fine liqueur chocolates from Elizabeth Shaw, a UK confectionery company. The packaging was designed to reflect the up-market image of the chocolates.

Although it initially appears to be an ordinary chocolate box, the unique design opens to reveal two drawers that slide sidewise in opposite directions. Each drawer contains individually wrapped chocolates in a presentation tray.

The Elizabeth Shaw Collection Gift Box features three colours with a flexo-applied pearlised varnish and foil blocking (stamping).

Field's design team partnered with the Peake & Donoghue Design Agency on the award-winning design, and Field Packaging's manufacturing plant in Bradford, England produced the Elizabeth Shaw Collection Gift Box.

"Since Elizabeth Shaw gained its independence in 2000, we have worked closely with Field to reinvigorate the Elizabeth Shaw brand,"​ said Bill Williams, marketing director for Elizabeth Shaw.

"We've succeeded through a combination of new product development as well as innovation in packaging and design. This approach directly led to the development of this special 'drawer' pack to support the launch of a new chocolate liqueur brand, the Elizabeth Shaw Collection."

The Pro Carton/ECMA Carton Awards competition, now in its eighth year, includes awards presented in seven categories: carton of the year, most innovative design or new use of cartonboard, beverages, beauty and cosmetics, confectionery, food, and non-food.

Field Packaging also won the confectionery category last year with its After Eight mint concertina pack for Nestlé. The 2004 award winners were announced at the Pro Carton Congress held in Budapest, Hungary in September.

Field Packaging is an operating unit of Field Group, which was acquired by Chesapeake in 1999. Field Packaging is a leading European supplier of printed folding cartons, labels and composite tubes.

From plants in England, Scotland and Germany, Field Packaging provides innovative packaging and graphic design, high-quality printing and finishing capabilities for world-class brands, primarily in the alcoholic drinks, confectionery and tobacco sectors.

Chesapeake Corporation​ is a leading international supplier of value-added speciality paperboard and plastic packaging. The company is one of Europe's premier suppliers of folding cartons, leaflets and labels, as well as plastic packaging for niche markets.

Related topics Processing & Packaging

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