Using the application suite, Eleven Technology claims that Gold Medal will be able to retire its existing paper-based systems as well as utilising the demand forecasting functionality that is incorporated in Eleven's software solution. Smartselling integrates a variety of key data - sales history, promotions, carry-over, stale percentages - to generate suggested order quantities and to reduce stales and out-of-stocks - a very useful function for Gold Medal's easily perishable lines of breads, bagels, rolls and muffins.
Eleven technology, which currently provides a number of global consumer packaged goods companies such as Proctor and Gamble and Pepsi with speed-to-shelf solutions, says that the onboard intelligence combined with ease-of-use will allow reps to increase both revenue and customer satisfaction, thereby delivering a strong return on the investment.
Carl Culotta, vice president of sales for Gold Medal, stressed the interrelationship between the informed rep and the customer in evaluating next generation solutions. "Improving the performance of our field force goes hand-in-hand with increasing the satisfaction of our customers, which is really paramount to Gold Medal's continued success."
Another high priority for Gold Medal in choosing a technology partner was that the solution be easily integrated with its existing SAP-centered sales and order processing back-end systems. Eleven, Gold Medal, and partner Clarkston Consulting are combining resoures to ensure integration between SAP and Eleven.
As Brian LeComte, treasurer for Gold Medal, explained, "We see SAP and Eleven as our two mission critical systems for driving the success of our operations. We expect the combination of these technologies to greatly improve the company's overall performance."