New report uncovers trends in convenience packaging

Related tags Marketing

A new report examining convenience packaging and serving size
trends, from prepared meals to snacks and beverages, has been

Market analyst Packaged Facts' Convenience Foods Packaging and Serving Size Trends​ covers the full range of storage temperatures - frozen, refrigerated, and shelf-stable - as well as different serving sizes, from single-serve portions and bite-size minis to family packs and resealable eat-now/eat-later options.

The report explores all areas of the convenience foods market, examining trends for growth, new product developments, and consumer attitudes and their current and projected impact on sales of convenience foods. It provides case histories of industry-changing packaging innovations, including those from smaller, up-and-coming companies; spotlights new products and current distribution trends; and pinpoints trends and marketing opportunities.

The report is the third of a three-part series on the convenience foods market, which also covers frozen meals and appetizers/snacks (Volume 2, April 2004) and ready meals and side dishes (Volume 1, March 2004). An executive overview of all three volumes is available for purchase, providing a cross-comparison of opportunities and competition in these inter-related sectors of the convenience foods market.

The information in the report is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the convenience food market and consultants to the industry.

Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by TNS Media Intelligence/CMR, a leading provider of strategic advertising and marketing communications intelligence.

The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for autumn 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service.

Convenience is one of the overriding trends in the packaged foods industry. Grab-and-go soups, seasoned tuna salad in pouches, vacuum-packed steaks and chicken breasts, ready-to-brew coffee in pods are all changing the way consumers eat and cook.

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