New Amcor fruit packaging

- Last updated on GMT

Related tags: Amcor flexibles, Printing, Dried fruit

UK snack company Sundora Foods has relaunched its range of dried
fruit in innovative new packaging. The company chose Amcor
Flexible's patented new FlexCan as the concept offers consumers an
easy open and re-closable, stand-up flexible container with a wide
opening.

"Amcor FlexCan is the perfect consumer-friendly solution for this kind of product since it is easy to dispense the dried fruit directly from the pack, it can be re sealed to keep the product fresh and it stands up in the fridge for easy storage after opening,"​ said Eric Scott, purchasing director of Sundora Foods.

The company also believes that the metallic packs will achieve maximum on-shelf impact. Reverse printed six colours gravure by Amcor Flexibles Colodense in the UK on a Rotomec press, the three-ply laminate of OPP, metallised PET and lapseal PE includes Amcor's patented easy-open, reclose flap and gives a stiff structure to ensure multi-stacking capability as required by most supermarkets.

Ultimately, Sundora believes that Amcor FlexCan will ensure on-shelf differentiation. Quality graphic presentation is achieved with sandwich print and a metallised background, and the packs can be stacked two or more high. The new packs use less area of laminate than the previous stand up packs (SUPs), and the FlexCan shape gives more efficient use of outers and palletisation.

The company plans to package its packs of apricots, prunes and other dried fruits in 500g and 250g containers.

Sundora is the latest company in the UK to adopt the Amcor FlexCan concept. Cheese manufacturer Dairy Crest is also now using the patented innovative flexible container for its Cathedral City Mature yet Mellow 200g Diced Cheddar Cheese, because it believes that the unique design of Amcor FlexCan, with its four available print surfaces, provides excellent differentiation for the Cathedral City brand in the chiller cabinet.

Amcor​ FlexCan has been developed by Amcor Flexibles in partnership with German packaging machine manufacturer Rovema.

With annual sales of over €1.5 billion and manufacturing operations in 15 countries, Amcor Flexibles is one of the leading flexible packaging business in Europe and offers a comprehensive range of technological capabilities including state-of-the-art gravure and flexographic printing, coating and lamination, coextrusion, metallising, micro-perforation, film, vented and header bags, pouches, die cut lids and labels.

Related topics: Processing & Packaging

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