New food additive distribution deal for Fiske

Related tags Cellulose E number

Tapping into the €83 million market for cellulose gum use in food
applications, UK-based ingredient firm Fiske has signed a new
agreement with CMC leader Noviant to distribute the firm's range of
cellulose gums.

New European labelling rules enforced in February this year for the additive - otherwise known as carboxymethylcellulose (CMC) - allow manufacturers to use an alternative name for CMC - 'cellulose gum' can replace CMC and E466 on food labels. The new rules were destined to put an end to consumer confusion between industrial and food grade CMC - an indirect impact is set to encourage a growth in sales.

The driving force behind the changes to the European directive 2003/114/EC came from the industry itself, which was keen to clarify the difference on labels betwen industrial and food grade CMC that they claim confused both consumers and food processors. CMC has a wide variety of applications from wallpaper glue to bakery products and the industry often faced confusion from food makers because the name was the same for all products.

Clearing up the confusion could help persuade food manufacturers to use cellulose gum rather than other thickeners or stabilisers in their applications and Milton Keynes-based Fiske will likely see the benefits.

"We are extremely proud to have met Noviant's stringent criteria. Its quality products and leadership position fits perfectly with our strategy of being a customer-focused, committed and innovative partner for the UK food industry,"​ said David McCartney, Managing Director of Fiske UK owned by Dutch firm Univar.

Noviant, acquired in 2001 by US chemicals group Huber, is the world's biggest producer of CMC with a 30 per cent slice of the world market. Earlier this year Huber revealed further ambitions in the hydrocolloid marketplace buying up Hercules' 28.57 per cent stake in xanthan gum leader CP Kelco.

Sourced from cellulose fibre - wood pulp, cotton linters - the food additive cellulose gum is used in a wide range of food applications including ice cream, yoghurt, dairy drinks and processed food. Other functionalities for CMC products include water binding, film forming, dietary fibre, encapsulation and suspension.

Related topics Ingredients

Related products

show more

Plant-based prowess

Plant-based prowess

Content provided by ADM: Innovation that Feeds the Future | 18-Oct-2023 | Case Study

Today, a unique challenge faces food producers. As plant-based awareness grows, consumers are becoming more conscientious of what they eat and how it fuels...

Tomorrow’s bakery shortenings. Today.

Tomorrow’s bakery shortenings. Today.

Content provided by Cargill Oils | 10-Oct-2023 | White Paper

“The Next Generation of Bakery Shortenings” addresses the challenges of today’s functional issues and consumer taste preferences. To say bakery fats are...

Dairy proteins now available from Univar Solutions

Dairy proteins now available from Univar Solutions

Content provided by Univar Solutions | 20-Sep-2023 | White Paper

Foodology by Univar Solutions proudly partners with Leprino Nutrition as their North American distributor of nutritional ingredients and dairy products.

Related suppliers

Follow us


View more