Amcor seizes the day

- Last updated on GMT

Related tags: Amcor, Marketing

Drinks company Stock Vital has launched its new product line, Carpe
Diem fresh, using the latest packaging technology from Amcor. The
company felt that Amcor's PET system provided the best barrier
protection, and that the firm's AmGuard multi-layer bottle was
ideally suited for the product.

Drinks company Stock Vital has launched its new product line, Carpe Diem fresh, using the latest packaging technology from Amcor. The company felt that Amcor's PET system provided the best barrier protection, and that the firm's AmGuard multi-layer bottle, which features the company's revolutionary Bind-Ox multi-layer active scavenger technology, was ideally suited for the product.

Carpe Diem is also the first commercial product to be packaged using Amcor's latest base technology for carbonated beverages. Amcor's design team at its Centre of Excellence in Brecht, Belgium has developed the Low Hybrid Base, a new six-footed base combines the sleek, smoothness of a champagne base with the structural strength of the so-called petaloid base.

The transparent 500ml bottle is produced at Amcor's Centre of Excellence in Brecht, Belgium. Carpe Diem​ is now in stores in Austria, Germany, Switzerland, Great Britain, Ireland, Belgium, Holland, South Africa and Monaco. The new range, which consists of three drinks, is being marketed as a health-sustaining product.

Amcor PET Packaging is a global manufacturer of PET (polyethylene terephthalate) plastic packaging for the global food and beverage industries. It operates 48 plants in 18 countries. Its parent company, Amcor, ranks as one of the top five global packaging companies, with sales for the 2003 fiscal year ending 30 June 2003 of $7 billion.

Related topics: Processing & Packaging

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