Dip into Cadbury's with new mini donuts

Cadbury the UK's number one confectionary manufacturer has introduced a new product, mini dipping donuts, aimed at the burgeoning bakery treats market.

Cadbury's new introduction will be available from all major retailers, priced at 1.69p (2.4 euros). Made by privately owned food business Kitchen Range Foods, Cadbury will produce over 40 million donuts a year under a licensing agreement- the same company that has supplied McDonalds with their products since 1976.

'Consumers loved the idea of mini dipping donuts'​ commented David Young, head of marketing for dipping donuts. 'The added attraction of Cadbury's chocolate means the product has extra appeal'​ he said. This came after consumer research had been carried out for the company.

The donuts will be available for purchase in packs of 12, with a Cadbury's milk chocolate dip and a choice of either milk chocolate chunks or honeycomb pieces, resembling another of Cadbury's products - the Crunchie.

Cadbury​ is one of the biggest international beverage and confectionery companies in the world with a market capitalisation of £7.2 billion (end December 2002). With a history stretching back over 200 years, today Cadbury Schweppes employs over 55,000 people and our products are available in over 200 countries across the world.